Automating document generation

Automated document generation has the potential to revolutionize how businesses create and disseminate important documents. By automating the creation process, businesses can not only save time, but also improve the quality and coherence of their documents.


Automated document generation refers to the use of software and technology to automatically generate documents based on pre-defined templates and content. This can include contracts, reports, marketing materials, and more. By automating the document creation process, businesses can save time and resources, improve the consistency and quality of their documents, and enhance brand perception.

Main Gains to Automated Document Generation


Focus on creating high-quality content without worrying about formatting, leading to more efficient document creation and maintenance, greater flexibility in layout and formatting, and improved document quality and coherence.

Reproducible and coherent formatting

Create on-brand templates, ensuring all documents have a consistent look and can easily be updated over time: no documents fall out of date.

On-demand generation

Generate on-the-fly documents with the most up-to-date information and custom content, while also minimizing storage needs and the need for manual updates.

There are several key benefits to automated document generation. One of the main advantages is the ability to take a content-first approach. With automated document generation, the layout and styling of a document can be defined as a templates, while the content can be easily versioned and updated. This allows collaborators to focus on creating high-quality content, without worrying about formatting, which can lead to more efficient document creation and maintenance, as well as reduced friction in the content sourcing process.

Another key benefit of automated document generation is the ability to create reproducible and consistent documents. By using templates that can be either provided or created, businesses can ensure that all of their documents have a consistent look and feel, which can help to improve brand perception. When needed, these templates can be updated to reflect changes in branding or design, and applied to all documents. This can help to ensure that all documents are up-to-date and that no documents fall out of date.

Finally, automated document generation allows businesses to generate documents on demand, as needed. This can be especially useful for businesses that need to generate large numbers of documents on a regular basis, such as invoices or reports, but also to generate documents with custom content, such as marketing materials. Using user specific data, the documents can be adapted to better suit the needs of the user.

Key Elements to Successful Automated Document Generation

There are several key elements to consider when implementing automated document generation in your business. One of the most important factors is the use of easily usable exchange formats for file content. Markdown or its extensions (e.g. mdx) are widely used, as these formats have a very lightweight syntax, that is already well-known to most collaborators. Being content-first, they also allow easy versioning, collaboration and indexation of content.

Another important element is the use of easily customizable templates. Templates will usually be provided by the service provider or by a third-party, however they must remain easy and flexible to work with, so that brand updates and layout changes can be made without requiring elaborate intervention.

Finally, it's important to have tools and technologies that allow for on-the-fly document generation and previewing. This will allow businesses to quickly and easily generate documents and ensure that they meet their desired specifications.

Key implications of an automated document generation pipeline

Choose the best technological options to get the most out of your automated document generation pipeline.

Content-first, lightweight source files.

Use simple file formats, such as .txt or .md, to store content, which can then be easily versioned, indexed and collaborated on. This reduces friction at the content sourcing stage.Use markdown

Easily modifiable templates.

Use templates that can be easily modified to reflect changes in branding or design, and applied to all documents. This ensures that all documents are up-to-date and that no documents fall out of date.Use web technologies (HTML, CSS, JS)

Leverage on-demand document generation

Generate documents on demand, as needed, using user or time-specific data, driving engagement and improving user experience.Generate documents using a server-side application

Existing Implementations and Toolings

There are several existing solutions and toolings available for automated document generation. One approach is to use no or low-code platforms, such as automated invoices or Formstack, which allow businesses to create documents without the need for coding expertise.

Another option is to use HTML printing using web browsers, although this can be tedious and time-consuming. A more versatile and suitable option for generating high-quality and data-heavy documents, such as McKinsey reports, is to use HTML to PDF tools such as PDFReactor or Prince.

Working with Custom Solutions

If you're considering implementing automated document generation in your business, it's important to be prepared and to start by automating heavily used document pipelines, such as invoices, trade confirmations, and reports. This will allow for easier user transitioning and will help to identify and address any bottlenecks in the document generation process. Once these pipelines are successfully automated, businesses can then expand the use of automated document generation to other document production pipelines, even those with heavily customized content and layout.

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